San Francisco, California, USA
Rocco's Café is named after Rocco Coscarelli, who emigrated from Northern Italy in 1920. Rocco ran a successful restaurant for more than 30 years at Mission & Geneva in San Francisco, California. This old-school Italian recipe for success was passed down to Rocco's grandson Don, who 20 years ago opened Rocco's Café in his honor.
This illustrated menu was inspired from the design and things in the restaurant - from the wall clock, to the pans, the light fixtures, and to the fresh produce. The fun illustrations and vibrant colors reflect the restaurant's lively employees and atmosphere.
Today, Rocco's enjoys a loyal following of regular customers, some of whom remember going to his grandfather's restaurant, who keep coming back to this neighborhood favorite for good homemade Italian food with a lively atmosphere, quick service, and large portions.