THE BEACH CLUB
The heritage of The Beach Club dates back to 1941. Located in Palm Beach, Florida, the Club provides a full range of activities for its Members, a very dedicated staff to serve them and a beautiful new environment.
This rebranding proposal is designed to freshen up the look of The Beach Club. Complementary and bold color palette was used to match the striking logo mark. The main inspiration for the mark is the sky and the ocean. The warm colors represent the sun and the amazing colors of the sky of South Florida. The cool colors represent the beautiful Atlantic ocean.